Chewy's Halloween Costume Drive Boosts Shelter Pet Adoptions

· 1 min read

article picture

In a heartwarming collaboration, pet retailer Chewy has partnered with animal shelters in South Florida, Boston, and Seattle to showcase adoptable pets in adorable Halloween costumes. This initiative aims to attract potential adopters and bring a festive spirit to shelter animals and staff alike.

Spotlight on Shelter Stars

At Saving Sage Animal Rescue in South Florida, several pets stole the show:

  • Miley, a 5-year-old Pitbull, sparkled as a disco ball
  • Cashmere, another 5-year-old, sported a set of hair rollers
  • Goldie the cat transformed into a cuddly bear
  • Xena floated on cloud nine in a rainbow costume

The American Rescue League of Boston featured:

  • Kittens attempting to fit into lion's manes
  • Drew the guinea pig buzzing as a bumblebee
  • Mumu the guinea pig shining as a bright red fire engine

Seattle Humane Society highlighted:

  • Iggy the dog bringing home the bacon in a pig costume
  • Minnie Mouse, a three-legged dog, casting a spell as a witch

Impact on Adoption Rates

Diane Pelkey, Chewy's vice president of communications and public relations, emphasized the importance of these photo sessions: "The holiday season, which kicks off with Halloween, is one of the most popular times to adopt pets. We want to encourage future pet parents to bring home these animals to make holidays happier and more fulfilling for both of them."

Pelkey also noted that these photos serve as a "social media profile" for the pets, helping potential adopters connect with them instantly. The costumes and professional photography allow the animals' unique personalities to shine through, potentially increasing their chances of finding forever homes.

Chewy's Contribution

Beyond the Halloween costumes, Chewy has donated various items to shelters, including holiday toys, food, medications, and treats. This support not only helps with the practical needs of the shelters but also boosts morale among staff and animals.

Adoption Opportunities

Most of the featured animals are still available for adoption. Interested individuals can contact the participating shelters directly. For those outside these areas, Chewy offers an Adoptable Pets service that connects potential pet parents with dogs and cats based on location, personality traits, and breed.

This creative initiative demonstrates how a touch of festivity and fun can make a significant difference in showcasing shelter pets and potentially finding them loving homes.