A creative approach to shelter dog adoption videos has captured hearts and homes across North America, proving that a dash of humor can make a big difference in finding forever homes for rescue pets.
Adrian Budnick, a volunteer photographer at Nashville's county animal shelter, revolutionized the way potential adopters view shelter pets through her viral "What's this then?" video series. The series features shelter dogs with imaginative breed names like "Himalayan fur goblin" and "Teacup werewolf," drawing millions of views and dramatically increasing adoption rates.
The shelter reported a remarkable 25% increase in dog adoptions between 2021 and 2024, with interest coming from across the United States and even Canada. Metro Animal Care and Control Director Ashley Harrington notes that potential adopters frequently call asking specifically about these creatively named "breeds" they've seen in the videos.
Budnick's approach challenges the common misconception that shelters only house pit bulls or unwanted dogs. Her videos showcase the pets' playful personalities as she holds them close, gets showered with kisses, and captures their "goofy smiles." Other memorable characters from her series include the "Speckled freckled cuddle calf," "French baguette long lady," and "Creamsicle push-up pup."
The success extends beyond adoptions, bringing in donations of supplies and money to support the shelter's mission. While the facility still faces overcrowding challenges common to Southern shelters, Budnick's creative advocacy has helped countless dogs find loving homes.
"I'm just having fun," says Budnick, who dedicates 7-10 hours weekly to volunteering while maintaining a full-time job. "I absolutely love dogs. I think they're the best thing on earth."
Her innovative approach has inspired other shelters nationwide, with many recreating her video concepts to promote their own adoptable pets, proving that a little creativity and humor can make a significant impact in animal welfare.